Information Technology or Business Technology

I read this post by George Colony of Forrester where he talks about renaming IT to BT because the use of technology has changed from monitoring a business to running a business. You can read his post here.
Reading this post got me thinking about this whole concept of naming and renaming. The retail product industry does it all the time. They rename their brands, change an ingredient or two and release a new product with a new name. Apparently the reasoning behind this is that we like variety and we like newness so we are more apt to buy products as they "change" than if they look the same forever.Even Coca-Cola attempts new looks every once in a while. A new bottle, a new label, whatever.
So maybe its ok for us to change the term from Information Technology to Business Technology. Maybe a name change will get us the exposure we need with management, maybe changing the name from information to business will help employees understand that the IT department is not akin to Gestapo, its there to work with the employees, to make their lives easier and more productive. What do you think?